A world of intellectual property assets is unfolding in the digital environment for companies, and they need to be protected, pointed out, last Thursday, 11, professors Laurent Manderieux, from Bocconi University, in Milan, Italy, and Eldar Haber , from the University of Haifa, in Israel, during the third IP Meetings – series of virtual events promoted by ABPI (Brazilian Intellectual Property Association) and WIPO (World Intellectual Property Organization), with the participation, in this edition, of Transatlantic IP Academy (TIPSA). They debated on the topic “How intellectual property can help in the digital transformation of business”, under the mediation of ABPI’s director Filipe Fonteles Cabral, at a table composed by ABPI’s president, Luiz Edgard Montaury Pimenta, the director of WIPO in Brazil, José Graça Aranha, and Manderieux, director of TIPSA.
In his presentation, Manderieux noted that Artificial Intelligence, blockchain operations and 3D printing, among others, are on the agenda for companies’ digital transformation and therefore give rise to intellectual property rights. “3D printing will help a lot in the growth of the pharmaceutical industry”, he exemplified. Another tool that is being developed, he pointed out, is the securitization of IP rights, a system that has been led by European and North American companies and allows the conversion of brands, patents, copyright and other intangible assets into securities and, with that, , access to credit. “A large North American retail company in the food sector has thus financed its international expansion,” said the professor. “In this field there is a huge opportunity for Brazilian companies”.
Haber, in turn, considered that the digital insertion of companies is creating a greater need to protect IP rights. “A website, an application or a social media account, everything can be protected by copyright law,” he said. “The protection of these rights can make the company prosper, allowing it to create its persona online”. Another point raised by him was data protection. “We are producing a lot of data, it is the new form of communication”, he said. “Data analysis will lead us to this new industrial revolution and will be at the heart of business”.
The full event is available on ABPI’s YouTube channel.
To watch the event with original audio in English, click here.
To watch with simultaneous translation, click here.VOLTAR