The partnership between ABPI and the Brazilian National Intellectual Property Strategy (ENPI), conceived within the Interministerial Group on Intellectual Property (GIPI), aims to achieve several goals, including promoting intellectual property nationwide.

One of the initiatives resulting from this partnership was the production of a video titled What is Intellectual Property. The video demonstrates that intellectual property is a key driver of the global economy and provides an in-depth explanation of its role in various sectors.