Provisional Measure 984/2020, which gives home clubs the rights to broadcast a football game, is good for clubs, fans and the economy, agreed Guilherme Bellintani, president of Esporte Clube Bahia, and Alexandre Rangel, partner Ernst & Young, in a webinar promoted yesterday, 07/30, by ABPI. The debate, under the theme “Football will no longer be seen in the same way”, was organized by the Commission for the Study of Intellectual Property Rights in Sports Matters and was coordinated by coordinators Fernanda Magalhães and João Marcos Gebara.
The panelists agreed that the current monopoly model of transmission has lagged. The entry of new players in the transmission market, with streaming platforms and the evolution of the internet, created a new scenario and demanded a renewal in the way of commercialization of game broadcasts. For Bellintani, if the MP will be good for the strongest clubs, it will also favor the minors who, as principals of their games, will have an asset with more value to negotiate in the transmission. “If the MP is confirmed, all clubs will take advantage of the new legislation,” he said.
Rangel sees in the MP the strengthening of football as entertainment and foresees radical changes in the system. “The world has changed, today there is a huge competition for live sports. Domestic leisure will have a prevalence and live sport lends itself to that ”, he said. He considers that the changes are part of a gradual and inexorable process, such as what happened in the American league, which made clubs organize themselves into blocks. “The MP will bring much more money for everyone,” he said, recalling that image rights are the biggest source of revenue for clubs, representing between 40% to 50% of revenue.
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