After the United Nations General Assembly (UN), in 2015, defined the Sustainable Development Goals (SDGs), the fashion industry was never the same, said the consultant of the Fashion Law Commission (CDM), coordinator from the European Design Institute – IED-Rio and founder of Rio Ethical Fashion, Yamê Reis, this Wednesday, 24th, during the 4th Law & Fashion Webtalk, “Sustainability applied to the fashion industry”. The debate, promoted by CDMD of OAB-RJ, in partnership with ABPI – Brazilian Intellectual Property Association, also brought together Lapa Shoes partner Paula Passos and the founder of Lab 77, Sérgio Dutra, with the mediation of lawyers Renata Lisboa , member of ABPI, and Ana Leticia Allevato, Secretary General of the Fashion Law Commission of OAB / RJ. “Sustainability in the fashion sector is not a trend, it is here to stay,” added Yamê.

According to Yamê, in socially responsible companies, gender equality, the use of clean materials, the encouragement of responsible consumption, processes involving circular economy, work safety, among other items, are incorporated into the strategic management of companies. “Many of these sustainable actions bring savings to companies,” he said, highlighting the brand’s educational role with consumers. “This place of the brand that speaks and educates is important to transform the consumer”.

Lapa Shoes follows the sustainable management model and, as it does not use any animal products, it is characterized as a vegan company. An example is the “Lapa Recicla” line of shoes produced with recycled fabric without chemical processes and water use. All the company’s products are produced based on the slow fashion concept, which prioritizes responsible consumption and the correct disposal of the garment at the end of its useful life. “When I started I was bitten by the spirit of entrepreneurship and I wanted to start in the most correct way possible”, explained Paula.

At Lab 77, sustainability is in the business model itself. The company, which has the T-shirt as its flagship, has its entire production line (seamstresses, printing, etc.) concentrated in one place and only sells on demand. One of the secrets of this system is to produce timeless pieces, which have already been tested and approved by the consumer. “We do not put on the market a product that will not be purchased, as our main goal is not to leave any residue, the so-called dead stock,” says Dutra. According to him, the fashion industry generates a lot of excess, being that of the 150 billion pieces produced annually in the world, 30% are either burned or returned to the countries of origin.

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