Piracy in the clothing sector represents between 35% and 40% of what is sold in the Brazilian market, informed the president of ABIT – Brazilian Association of the Textile and Clothing Industry, Fernando Pimentel. He participated, yesterday, 05/05, alongside Guilherme Rosman, president of DeMillus, in the “Law & Fashion Webtalk – Behind the Scenes of the Fashion Industry in Covid-19 Times”, webinar promoted by ABPI together with the Commission of Fashion Law (CDMD) of the Brazilian Bar Association (OAB-RJ). With mediation by the CDMD president, Deborah Portilho, the webtalk counted on the participation of ABPI’s president, Luiz Edgard Montaury Pimenta, and the counselor of the entity Renata Lisboa.
In addition to piracy, both external and internal, the clothing industry faces competition from Asian textile products, which enter Brazil with the support of their governments and without the high burdens on Brazilian businessmen in the sector. The president of DeMillus gave as an example the energy conversion fee paid by the company, which is $ 16 per BTU, compared to just $ 2 in China. “We do not want protection, but equal conditions of competitiveness”, he argued. “To face China we need a quick response, investing in design, creativity, innovation, sustainability and good taste,” added Pimentel.
Despite the fall in business during the pandemic, the Brazilian textile industry has been showing vitality. In 30 days, with adapted machines, the factories started to produce more than 100 million surgical masks monthly to serve hospitals and companies. DeMillus, a leader in the Brazilian underwear market, developed a special mask with the gaúcha Fitec and is already manufacturing 80 thousand units a day, in addition to 5,000 aprons. Next week, the company plans to hire 110 employees to meet the growing demand, since 50% of the production is aimed at serving the hospital chain, television stations, steel companies and energy companies, among others.