Advertising Law

Advertising Law

The Advertising Law Study Committee is dedicated to studying Intellectual Property issues related to the advertising market, such as personality rights, industrial property, copyright, unfair competition, as well as broader topics, relevant to advertisers and agencies. , such as the use of artificial intelligence in the content industry, digital influencers, children’s and comparative advertising, among others. Its main focus is to strengthen the debate between legal experts and the advertising market as a whole in order to foster knowledge about the laws and regulations applicable to advertising, as well as best practices for creating safe and effective campaigns.

Comission Coordinators

Fernanda Magalhães

Coordinator

Kasznar Leonardos Advogados
Fernanda.Magalhaes@kasznarleonardos.com

Valdir de Oliveira Rocha Filho

Coordinator

Veirano Advogados Associados
valdir.rocha@veirano.com.br

Meet the ABPI's study committees

 Competition
Law

Plant Varieties
& Biotechnology

Industrial
Design

Copyright and
Personality Rights

Sports
Law

Geographical
Indications

Artificial
Intelligence

Art and Culture Law

Bioeconomy and Sustainability

Advertising Law

 International Law
of IP

Trademarks

Patents

Essential Patents and FRAND Licenses

Civil Procedure
& ADR

Repression on
Infractions

Digital Law
& Data Privacy

Technology Transfer
and Franchising