With 40,239 page views and 3,022 hits from more than 30 countries, the virtual experience of ABPI’s 40th International Congress on Intellectual Property, held from October 19th to 22nd came to stay. That is what the members of ABPI’s Executive Board and Council evaluated, in a live session on November 12th. “We already have to think about the next congress, at best in a hybrid way”, ABPI’s president Luiz Edgard Montaury Pimenta recommended to the Organizing Committee of the event.
It was expected that the virtual participation would be higher than the attendance of previous congresses and the result of accesses exceeded expectations. The most accessed page, with 1,485 views, was the opening speech of the event, by economist Eduardo Loyo, on “Prospects for Economic Recovery”, with the participation of Minister Humberto Martins, from the Superior Court of Appeals (STJ) and ABPI’s president. The second most accessed page, with 617 accesses, was the Plenary “Decision-making Standardization in Industrial Property in Courts”.
Other data confirmed the interest of congress participants in the topic involving new technologies and health. The most accessed panels dealt with Artificial Intelligence (859 page views), Fighting Against COVID (668), and Blockchain/Copyright (624). The most accessed Table Topic was “ADI 5529. The claim of unconstitutionality of the sole paragraph of article 40 of the IPL” (539).
For the promotion of the event, social networks and e-mail marketing were used for the entire base of ABPI members, and four newsletters were produced with daily coverage of the congress, with 35 articles in Portuguese and English.
Another important result of the 40th Congress was the solidarity action promoted, a partnership between ABPI and the NGO Parceiros da Educação. As the congress was free, the action encouraged participants to make donations to the NGO to help public school students in Rio de Janeiro to attend the online classes. The action resulted in the donation of electronic chips to 150 students and 28 tablets to students of CIEP — Integrated Public Education Center — Presidente Agostinho Neto.
