Newsletter Edition 14 - May 2020


The future of fashion is innovation

The future of the fashion market is in constant search for innovation, pointed out the participants of the two editions, held so far, of the Law & Fashion Webtalk, a virtual event promoted by ABPI – Brazilian Intellectual Property Association together with the Fashion Law Commission (CDMD) of the Brazilian Bar Association (OAB-RJ).

In the first webtalk, on May 5th, the presidents of ABIT – Brazilian Association of the Textile and Clothing Industry, Fernando Pimentel, and of DeMillus, Guilherme Rosman, debated on “The Behind the Scenes of the Fashion Industry in Times of COVID-19”, demonstrating that, despite the fall in business during the pandemic, the Brazilian textile industry shows vitality. For example, in 30 days, with adapted machines, the factories started to produce more than 100 million surgical masks per month, in order to serve hospitals and companies. With mediation by the CDMD’s president Deborah Portilho, the webtalk also counted on the participation of ABPI’s president, Luiz Edgard Montaury Pimenta, and the association’s counselor Renata Lisboa.

With the theme “Behavior and consumption: changes and trends under the impacts of the pandemic”, the second webtalk, on May 19th had as its debaters Marcelo Ramos, anthropologist and researcher from SENAI CETIQT, and the journalist and fashion consultant Lu Catoira. In the debate, it was evident that, in order to survive in a post-pandemic world, companies in the sector will have, among others, to respect the precepts of sustainability of products, reduce inventories, produce on-demand and use virtual marketing platforms with greater emphasis. dissemination of their collections. The event counted with the participation of ABPI’s advisor Renata Lisboa, and the vice-president of CDMD, Andréia de Andrade Gomes.