The concepts and importance of market research and as a strategic tool

Moderated by Soraya Imbassahy de Mello, president of the Intellectual Property Commission of OAB/SP Subsection Guarujá and partner of David do Nascimento Advogados, Table Topic 6 discussed “The strategic importance of Market Research for Companies and their Trademark Assets”. Marlene Treuk, DataFolha’s Commercial Service Manager; and Priscila Balloussier de Castro, Industrial Property Technologist at the BPTO (photo above) attended the event. Would you like to watch this Table Topic again? Access the program schedule on the congress website.