The delegation of the China Trademark Association (CTA) – an intellectual property protection association – which arrives in Rio de Janeiro in August to participate in ABPI’s XXXIX Congress, is very interested in the potential of the Brazilian market. In fact, China is already Brazil’s biggest trading partner: in 2017 it invested $20.9 billion in the country, the highest amount since 2010. Currently, Chinese investments in Brazil exceed the $70 billion mark. Last year, bilateral trade surpassed $100 billion.
The participation of the Chinese in ABPI’s Congress is part of the agreement made at the end of last year, when ten CTA members led by deputy secretary general Wu Dongping, visited the association’s headquarters in Rio. In addition to the exchange of experiences, there was a willingness to increase the exchange between the two associations, with the dissemination and reciprocal participation in their annual events. On the occasion, the members of the Chinese delegation were welcomed by ABPI’s vice president Gabriel Leonardos, and by the counsellors Ricardo Boclin and Rodrigo Bonan de Aguiar.
Keeping an eye on new markets – World leader in trademarks and patents, in 2017 China was responsible for 44% of the world’s patent applications (1,381 thousand applications), twice more than the United States and far above Brazil, which in the same period had just a little over 25,000 applications, according to the latest report of the World Intellectual Property Organization (WIPO). “The rapid growth of the Chinese patent system reveals that the country is increasingly looking beyond its borders, seeking to spread and protect its ideas in new markets”, explains ABPI’s president Luiz Edgard Montaury Pimenta.
