Newsletter Edition 37 - June 2022


Society 5.0: the technology of human well-being

Focusing on man and the impacts of technological transformations, the concept of Society 5.0, or Intelligent Society, which is the main theme of ABPI’s 42nd International Congress, was launched in 2016 by the Japanese government in the 5th Science and Technology Basic Plan. If Industry 4.0, which preceded it, focused more on manufacturing processes, Society 5.0 makes use of digital technologies — including big data analysis, the Internet of Things, Artificial Intelligence (AI), and advanced robotics — to promote human well-being, quality of life, the preservation of biodiversity, and the solution to social problems.

It is a new way of looking at the economy, the means of consumption, and the exploitation of natural resources. Through this new vision, a profound transformation is promoted in people’s way of life and behavior while seeking to face, with the help of technology, social and environmental challenges.

How does Society 5.0 connect to Intellectual Property?

In this world driven by technological transformation, Intellectual Property is a guaranteeing tool for industrial production that comes in the wake of innovations. However, there is consensus that the technological race requires existing IP systems improvement. In Brazil, the Brazilian Patent and Trademark Office (BPTO) is expected to adjust to the new times and reduce the waiting period to analyze a patent, which used to be an average of ten years, and today has dropped by half. In countries like China and South Korea, a decision comes out in less than three years. In the United States, the wait is about 3.5 years. In Japan and the European Union, about 5.3 years.

ABPI’s 42nd International Congress on Intellectual Property will be held on August 22nd and 23rd at the Sheraton WTC Hotel in São Paulo. This year, the event will be in a hybrid format, and therefore, it will also be available online.

Have you checked the program schedule and details of ABPI’s Congress?

Visit the Congress website and stay up to date with the latest news.