Racial equity is good business
The Diversity and Inclusion agenda is not philanthropy, but an asset and a business agenda for companies, according to Mariana Peixoto and Carlos Domingues from Mover — Movement for Racial Equity, in a webinar held on April 5th. Promoted by ABPI, the event “Mover Movement and the Work of corporate racial inclusion” also featured Monique Bastos, coordinator of the ABPI Diversity and Inclusion Committee, and moderation by Renata Shaw, an ABPI Council member.
Mariana, the founder of Mover, explained that the NGO is committed to training at least 3 million black people in Brazil by 2030 and promoting at least 10,000 to leadership positions. Another goal is to promote actions and content that encourage debate on racial equity. “You can’t talk about innovation without diversity, without diverse teams, without this agenda being part of the corporate culture in all business areas,” says Mariana. “Diverse teams contributing with diverse ideas have a lot to do with the company’s sustainability. Racial equity is a good agenda for business and society and adds value to the brand.”
To break down structural and institutional racism that promotes exclusion, Domingues added that affirmative actions are essential. “We need to help companies reverse the logic of their processes,” said the director of Mover. For him, diversity should be a business priority, permeate all company areas, and have quantitative goals, as established, for example, in the sales area. “Consumers seek brands that take a stand. When a company hires a black person, it impacts multiple possibilities.”
Watch the webinar on the ABPI Channel on YouTube – https://youtu.be/LkjrcFBX4Pg