Newsletter Edition 16 - July 2020


New ABPI-Ceduc Course addresses Brand Portfolio

After the success of the two modules of the Privacy and Data Protection course, which brought together more than 70 students, the ABPI – Ceduc Continuing Education Center offers another course, this time in partnership with WIPO – the World Intellectual Property Organization. The Strategic Brand Portfolio Management Course starts on September 2nd and will have 20 class hours.

Aimed at an eclectic audience in the legal, communication, and marketing areas who seek to develop competencies, knowledge, and skills in portfolio management, the new course offers students theories, problems, and hypotheses for original solutions for the daily lives of brand managers.

With a pedagogical proposal based on an interdisciplinary methodology, the course brings teachers with university and business academic experience to spread the knowledge about brand management. The inaugural class will be open to the public on September 2nd, at 5 p.m. (BRT) to discuss “The International Brand System” with Mr. José Graça Aranha, Regional Director of the WIPO Office in Brazil and Kone Cesário, Deputy Director from the National Law School of UFRJ – the Federal University of Rio de Janeiro and academic coordinator of the course, together with Isabella Pimentel, counselor of WIPO in Brazil.

The Brand Portfolio Management Course starts on September 2nd and runs through September 30th. Classes always take place on Mondays and Wednesdays, from 5 p.m. to 7 p.m. (BRT), with expository and practical lessons.

Click here to view the full program and sign up.