Innovation, focus on members and the protection of the intellectual property system summarize the work that has been developed by ABPI – Brazilian Intellectual Property Association in these pandemic times, pointed out the association’s Executive Director, Erika Diniz, in a statement on September 24th, for the web series “Live with experts”, promoted by the Intellectual Property Commission of OAB São Paulo. “ABPI is operating regularly, which for us will be the standard from now on, always focusing on the community and the IP system”, stated ABPI’s Director.
In an interview conducted by lawyer Guilherme Gravatin, member of the Intellectual Property Commission of OAB Jabaquara/Saúde, on “The reflexes of the pandemic in associations: the experience of ABPI”, Erika Diniz explained how the entity adjusted its strategic plan to the new pandemic reality. She said that the work was essentially focused on accelerating the digitalization of services, some of which started in 2019, such as ABPI’s podcast and videoconferences connected with the association’s branch in São Paulo. “The pandemic was a challenging milestone for any manager, as we had to deal with the lockdown overnight”, Diniz noted.
In response to the pandemic, Erika Diniz explained that starting in February, ABPI’s portfolio of virtual services increased, including 44 webinars with experts in several topics, the creation of the Continuing Education Center (CEDUC), and the launch of the app, through which members can access the association’s library, with all digitized services. The highlight is ABPI’s Journal, which enables an easy consultation by author, keyword, article, and date of publication, among others. The swift response to new demands and the added services resulted, in the last few months, in 50 new members joining the association.
Other actions are on the entity’s agenda, such as the completion of the digitization process, scheduled for the end of this year, the creation of a Diversity Committee, and a plan for testing the services to encourage new memberships. Nevertheless, according to ABPI’s Director, the big challenge will be the holding of ABPI’s 40th International Congress on Intellectual Property, which will take place from October 19th to 22nd and will be entirely virtual, with four plenary sessions, eight panels, and 16 tables topics.
You can watch the full interview on the Profile of the OAB Jabaquara/Saúde Intellectual Property Commission on Instagram: https://www.instagram.com/pi.jabaquara/
