Newsletter Edition 12 - March 2020


Free course: Strategic Marketing Management for Law Firms

ABPI’s goal is to present tools to help offices thrive and attract customers in situations of uncertainty. The course is free for ABPI members, but non-members can also participate by paying a registration fee.

Given the economic and structural crisis caused by the Covid-19 pandemic, ABPI is offering its members the free online course “Strategic Marketing Management: How to sell in law in times of crisis”, which will take place in four (4) modules on April 16th, 23rd and 30th, and May 7th, from 5 pm to 7 pm.

For Erika Diniz, executive director of ABPI, the course is a way of helping the association’s members to remain active and organized, adapting to the new reality of “social distancing” and virtual meetings. “We are offering this course for free aiming to help law firms to find new opportunities and solutions to keep their law practice active during the pandemic”, says the director, recalling that the number of places is limited. She points out that non-members can also participate by paying a registration fee of R$ 397.00 for the entire course, or R$ 200.00 per module.

Organized and taught by lawyer Lisandra Thomé, the course has a workload of 8 hours (4 online classes of 2 hours each) and may help offices to establish which digital marketing strategies will be most effective to achieve their goals, even if working from home. “The course also intends to make the lawyer able to understand the pricing process according to the demand and the current moment”, says Lisandra.

The course offered by ABPI will have 4 modules:

04/16 – Strategic Management in Law – Rethinking law: the new mindset to identify opportunities and help your (new) clients. This module will teach how to identify new business opportunities in law by analyzing market needs and what services and products can be offered to supply them, as well as discuss the feasibility of ideas and demands.

04/23 – Strategic Digital Marketing Management – Explains how the customer attraction degree works and what digital legal marketing strategies should be used to create authority, attract ideal clients and sell services without leaving your home.

04/30 – Sales Management in Law – The objective here is to show you how to seal new deals and stay on the market even if working from home.

05/07 – Price Management in Times of Crisis – Introductory module to the fee pricing process and how to adapt it to the current moment so that lawyers reach their corporate goals.

About the instructor – Lisandra Thomé is a lawyer, coach and legal mentor specialized in strategic legal management, founder of Innova Juris – solutions for the legal market, coordinator of professional development of ESARJ’s (Superior School of Law of Rio de Janeiro) lawyers and member of the OAB/RJ (Brazilian Bar Association – Rio de Janeiro) legal coaching committee.

Click here to register.