Newsletter Edition 13 - April 2020


Free Course – Marketing Management for Law Firms

Among the various online activities developed by ABPI during the quarantine is the free course “Strategic Marketing Management: How to sell in law in times of crisis”, which was developed in partnership with lawyer Lisandra Thomé, professional development coordinator at the Rio de Janeiro’s Superior School of Law (ESA).

The Course brought together almost 100 online participants, and included modules such as Strategic Management in Law – Rethinking Law: The New Mindset to Identify Opportunities and Help Your (new) Clients, Strategic Management of Digital Marketing and Sales Management in Law.

There is still one last module to be presented on May 7th, at 5 p.m.:

Price management in times of crisis – This is an introductory module to the fee pricing process, and how to adapt it to the current moment, for lawyers to achieve their corporate goals. There is still time to register – please click here

The course is free for members, and the module for non-members has a registration fee of R$ 200.00.